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Business Weekly Media Coverage | Adopting data-driven approach in acquiring new potential cardholders

Let's take a look of the user behavior change during big incidents through big data

April​ 29, 2020 – Taipei

Behaviors of mobile users reflect the epitome of modern people’s lifestyle. Vpon, by analyzing DMP mobile data, unveils the change of mobile usage during the coronavirus pandemic. We also observe the change of user behavior under big incidents through app popularity and location-based data.

Full Article (Chinese version only):