Given an uptrend of Ad Fraud, advertisers concern more about the actual delivery and cost-effectiveness of their advertising spending. “Transparency” and “Third-Party Tracking” become the hottest topics among many global brands.
Vpon, with more than ten years of experience in Ad Tech, constantly follows global market trend and collects user’s feedback. To enhance Ad Quality and Performance, Vpon is determined in optimizing user experience and mobile ad delivery.
In 2019, Vpon was the first group in Asia and the first company in Taiwan that acquired IAB OMSDK certification.
This year, we are pleased to announce the launch of “SDK 5.0” version to integrate IAB OMSDK which supports most of the third-party mobile ad tracking in the market such as Moat, IAS, Nielsen, Google DCM, ComScore, etc. With the new SDK version, advertisers can trace real-time impression, inventory, and viewability with less discrepancy, which benefits both advertisers and publishers in the following ways: