Category Archives: Latest News 2020

HK team has previously summarized some significant observations and provided in-depth reviews about the changes in mobile usage behavior during the third wave of Covid-19 in Hong Kong.

Thank you for your support on and participation in Vpon HK Data Webinar 2020 – Changing the Game of Digital Transformation last Friday.

Vpon held Vpon Data Seminar 2020 in Taiwan and announced USD 40 million Series C investment yesterday. Vpon honorably invited data experts to share their insights on digital transformation and talent cultivation. Former minister of the National Development Council Ms. Chen Mei-ling launched the event with a welcome speech and Vpon’s Founder and CEO Mr. Victor Wu addressed a keynote to share the development trend of data industry in Taiwan and Asia. We also had Anchor Catherine Lu to host our panel on digital transformation.

Given an uptrend of Ad Fraud, advertisers concern more about the actual delivery and cost-effectiveness of their advertising spending. “Transparency” and “Third-Party Tracking” become the hottest topics among many global brands.

Vpon is determined in assisting brands and clients in acquiring 3 (mobile, consumption, and profile) data +1 (travel retail) data to enhance their data usage capability and to accelerate their digital transformation. With Vpon’s support in analyzing consumer behaviors and delivering precise ad targeting, Adidas HK has significantly improved its customer engagement rate by 150%.

Vpon gave a sharing recently at Economics Camp organized by National Taiwan University on our experience and future development in big data industry. Our data team demonstrated features of big data and process of data cleaning, tools used for analysis and visualization, as well as criteria of being a data analyst. Students are advised to learn basic programming languages online to equip themselves in advance if they are interested in pursuing their career in big data.

After stepping down from her position, Chen will join Vpon as Business Advisor and continued to play a prominent role in supporting Taiwan’s community development and data economy. She emphasized when attending Vpon’s presentation ceremony yesterday that “data” is the most critical asset in the era of digitalization.

Vpon welcomed teachers and students from Taian Junior Secondary School visiting our Taiwan office to learn more on big data industry earlier this month. Our Founder and Chief Executive Officer, Victor Wu, gave a sharing on “dreams” while our HR, Data, R&D and Sales teams shared loads of interesting topics which inspire students on their thoughts and creativity for on their future career path.

East Marketing & Communications Inc. (“Jeki”) and Vpon Big Data Group (“Vpon”) has recently started a strategic partnership on providing “inbound trend analysis” services on foreign travellers to Japan, with the aim of supporting inbound measures upon tourist destinations and companies in each region.