Category Archives: Media Coverage 2020

TechOrange Interview | Adopting data-driven approach in acquiring new potential cardholders

Our Chief Operating Officer, Arthur Chan, has been featured in a recent exclusive interview with TechOrange to share his insights on the common traditional digital marketing approach that clients often adopt to reach its defined target audience. Like many aspects of marketing, it involves a lot of resources in the repeated trial and error process resulting in significant increase in marketing cost and eventually decrease labor efficiency. Clients should begin adopting the use of Big Data analytics in defining the right audience segment and make better business decision which ultimately enable continuous business growth.