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Business Next Media Coverage | Vpon Leverages 3+1 Data Analytic Strategy to Assist Companies in Developing Omni-business after the COVID-19 Pandemic
August 10, 2020 – Taipei
Vpon leverages 3+1 data analytic strategy to assist companies in developing omni-business after the COVID-19 pandemic.
▍Highlights of the article:
- Vpon is determined in assisting brands and clients in acquiring 3 (mobile, consumption, and profile) data +1 (travel retail) data to enhance their data usage capability and to accelerate their digital transformation.
- With Vpon’s support in analyzing consumer behaviors and delivering precise ad targeting, Adidas HK has significantly improved its customer engagement rate by 150%.
- Vpon provides omni-channel data solution utilizing online, offline, O2O, and travel retail data to help maximize client’s business value.
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Full article by Business Next (Chinese version): https://www.bnext.com.tw/article/58763/vopn