Observing Economic Change Detonated by the Covid-19 Pandemic through Five Major Categories of Mobile App Data

We have noticed that user behavior has shifted under the Covid-19 pandemic through analyzing mobile app usage. By leveraging Vpon’s proprietary mobile data, we saw a change in economic phenomenon triggered by Covid-19 from five major categories of mobile app (namely work, public service, transportation, entertainment and finance).


Vpon X Citibank Data Collaboration

The credit card industry has grown rapidly in the last few years. With the banking industry under strict framework, let’s learn how we help Citibank with big data processing for driving new customers and ultimately reduce significant marketing costs in the long run.


Media Coverage

Big data analytics startup Vpon raises $40 million Series C from Japan, Korea, Hong Kong investors

Vpon, a Taipei-based startup focusing on big data analytics, announced it has raised a $40 million Series C, one of the largest venture funding rounds of the year so far in Taiwan.


TVBS News Interview | The Advent of Big Data Era: Controlling the Market of Bank Card and Travel

Vpon has recently been interviewed by TVBS News to share how we have successfully helped corporates and government institutions on digital transformation to stabilize their status under the big data era.

Business Weekly Media Coverage | Empowering through Data - Former NDC Minister Chen Mei-ling joins Vpon as Business Advisor

We believe with Ms. Chen joining the team Vpon’s data research and development is confident in sustaining Taiwan’s data ecosystem and further pushing Taiwan as the global hub of future data development.  


News TV | Vpon Japan interview 

News TV of Japan conducted an in-depth interview with Yoshitaka Shinohara, General Manager of Vpon Japan during our latest Inbound Data Summit held in Japan as well as  our partners including Japan National Tourism Organization, Okinawa Convention and Visitors Bureau, Osaka Tourism Bureau, Kyoto City Tourism Association and Docomo Insight Marketing.




National Brand Yushan Award 2020

Vpon has been crowned “Outstanding Enterprise 2020” in the National Brand Yushan Award. Our Founder and CEO, Mr. Victor Wu, has also been honourably crowned “Outstanding Business Leader 2020” and “Outstanding Business Leader / National Champion 2020– Victor Wu”.

Campaign Asia Agency of the Year 2020

Vpon JAPAN has won silver for Japan/Korea Specialist Agency of the Year at Campaign Asia’s Agency of the Year Awards 2020, recognizing its outstanding leadership, management and overall distinguished performance on utilizes its exclusive data technique to help clients ride out the storm and adapt to the ‘new normal’.

Best Data-driven Marketing Campaign" category at Brain Magazine Awards

We are thrilled to have been crowned as the winner of Gold award in the “Best Data-Driven Marketing Campaign” category with Citibank’s Acquiring New Customers Using Big Data Analytics campaign at the award presentation held jointly organized by Taiwan Advertiser Assocation and Brain Magazine.


Capital Magazine – BOB Awards 2019​​

Vpon has clinched “Big Data Solution” award for the first time honoring our commitment to help clients recognize the power of combining big data with our data capability to uncover unique customer insights that enhance decision making and identify new opportunities.


Latest News

Know more about our Solution

By accumulating massive data from 900 million mobile devices since 2008 and strategic partnerships with premium media resources across Asia, Vpon provides clients with customized data-centric marketing solutions, including data solution, brand awareness, performance-driven and cross-border solutions.

Know more about our Data & Tech

Data has grown drastically in both volume and importance. At the heart of this data era, our proprietary data management platform (DMP) backed with cutting-edge technology provides clients with the ability to drive their data-driven marketing goals focused on audience engagement with precise targeting to maximize their investment.

News Update

Vpon TW x 2019 Asia-Pacific Youth Labor Trend Forum

Success Stories

Vpon X Citibank TW Data Collaboration

Data Reports

Long Gone? Golden Age of Hong Kong Movies?